With the explosion of social media sites, it can be difficult to know what users are using their accounts for. Some use Facebook to connect with friends and family, while others use Twitter to share thoughts and updates. Others use all three!

By understanding how different social networking sites promote themselves through marketing, you will know how to market your business more effectively. In this article, we will discuss some common ways that marketers use social networks to gain exposure for their products and services.

It is very important to remember that not every company uses social media as an effective tool for marketing. What works for them may not work for yours. Therefore, do not assume that just because certain companies use a tool well that you will too. Test out various tools to see which ones work for you.