As seen with other career fields, marketing professionals are not immune to increase in salary. Companies feel that they deserve a pay rise for the services that they provide. This is especially true at top companies where marketers have their hands full of projects and things get handed down from one person to the next.

As we mentioned before, management positions are an excellent way to climb the ladder at your current job as well as advancing at a higher level. With more experienced managers moving up the corporate ranks, there’s always going to be someone new who must learn how to manage people and budgets.

Finding out what the market rate is for this position can help you determine if a promotion is worth it or if you should look elsewhere. An easy way to do this is to compare salaries at two different employers within the same field!

Below, we will list some average costs of common college majors along with a table listing the average manager’s salaries at various marketing related firms. From here, you can pick any major and see what its average cost per student is and whether or not it is a good idea to move up the company scale.

Marketing manager

As mentioned before, marketing managers oversee all aspects of the company’s overall marketing strategy. This includes things like advertising, website design, media relations, etc. They also handle the creation and execution of campaigns for both traditional and digital channels.

As you can imagine, the position of marketing manager is very influential at most companies. When looking for employment as a new marketing management employee, make sure to research what the average pay is for your area.

Another important role that many marketers have is that of business development. These individuals will go out and find new clients or customers for the company.

They may even convince current clients to do business with the firm!

Given how crucial these two roles are for any successful company, marketing manager salaries vary greatly from one region to another. In fact, it is not uncommon to see a difference of 10-20% in pay between the highest paid and lowest paid areas.

Overall, marketing managers earn around $60,000 per year on average. Given that we discussed earlier about how much higher a marketer's responsibilities are than those of other positions, this seems decent enough.

Marketing coordinator

A marketing coordinator is someone who oversees or manages the overall production of your marketing campaigns, materials, and strategies. This includes things like writing advertisements, gathering feedback to improve products, organizing events, etc.

As such, they are usually given very general responsibilities. For example, a marketing coordinator may be tasked with creating an advertisement for an article about how to prepare pasta dishes at home. They would look up ingredients, find pictures and recipes to include in the ad, write the ad, and then use that information to produce the final product.

Marketing coordinators typically have some degree of creativity freedom, which can help them express ideas more fluidly. However, there will always be a deadline to meet!

The salary range for marketing coordinators varies depending on both experience and area of business. As such, it is important to put together a budget and search within that limit to find the best opportunity for you.

Generalist positions give professionals the chance to hone many skills, so most employers don’t mind when people go beyond their job description.

Corporate marketing manager

As mentioned earlier, corporate marketers are in charge of creating strategies to promote your product or service. These strategies include things like social media pages, advertising, billboards, etc. They also develop messaging and slogans for products and services.

Marketing managers make around $60-80k per year on average. More experienced managers can earn more than newer ones with similar levels of experience.

As you grow in management, your responsibilities increase as well. This means that there is an opportunity to advance at your current job and possibly be promoted into other positions such as director or associate vice president of marketing.

Overall, career opportunities are plentiful for professional marketing managers. Many large companies will not able to function without them!

Generalist professionals who have strong writing skills and knowledge about businesses and marketing may find employment as marketing writers.

Marketing strategist

A marketing strategizer creates effective strategies to promote, manage, and improve the effectiveness of your organization’s marketing programs. He or she also oversees the production and implementation of those campaigns. As such, they are usually given substantial authority over budget allocations and creative projects.

As you can imagine, with this responsibility comes a very large pay packet. According to research conducted by SimplySupply, one top-level marketing manager is paid an average of $110,000 per year.

That’s almost double what the average senior finance executive makes!

If you’re in charge of making sure that the promotional materials for XYZ product line look good and function effectively, then you deserve a significant salary increase. You’d be surprised how many people don’t put much effort into designing their own logo, for example, or overseeing the creation of a company website or other key digital assets.

Marketing service provider

A marketing services company is any business that provides professional services to help other businesses grow. These companies typically offer things such as advertising, public relations, media buying, website design, graphic designing, etc.

Marketing management positions are increasingly needed for savvy organizations looking to expand. Companies look to these professionals to lead their digital campaigns, create engaging messages and advertisements, and manage all of the components of an organization’s marketing strategy.

As more people begin using social media to connect with others and promote brands, the role of marketer has expanded dramatically. More than ever before, there are opportunities to be a leader in your field and earn very good money doing so.

Average salaries vary quite a bit depending upon what position you hold within a company, but we have gathered some helpful information here for you to refer to.

Marketing director

As mentioned before, marketing directors are usually in charge of creating strategies for how to market your business. This could include developing your company’s brand, finding new ways to spread your message to potential customers, or even taking other steps to ensure that your business is successful.

As such, marketing department members typically have direct reports who work under them. These individuals can be part of either the sales team or the customer service team, depending on what kind of business you have.

Marketing managers also handle the daily tasks related to running their area of the organization. For example, they make sure everyone has access to resources they need, coordinate meetings, update social media profiles, etc.

Overall, marketing directors oversee the overall success of your business and keep track of all important numbers. They are directly responsible for making sure that everything runs smoothly at every level.

Market research experts agree that career opportunities as a marketing manager will grow rapidly.

Marketing team

As mentioned before, marketing is more than just advertising products or brands. It includes things such as creating advertisements, developing social media profiles, producing promotional materials like t-shirts, and much more. All of these tasks are involved in shaping a company’s image and reputation.

Marketing teams also include people outside of business professionals, such as graphic designers, writers, photographers, and software engineers who help create content for websites and apps. These additional employees are considered part of the marketing department.

As most companies grow they need to have separate departments that work together to promote their brand. This includes having marketers work with other departments such as production, finance, research and development, and executive management to make sure everything comes together smoothly and effectively.

Accordingly, marketing managers oversee all aspects of the marketing department and hold responsibility for its success. They make sure everyone is doing what they should be and can do to enhance the organization's market presence and appeal.

Their main focus will always be on keeping the company well informed about changes and trends in marketing so it can use those insights to strengthen its own efforts. They may even take charge of new projects designed to boost the effectiveness of the marketing department.

Generalist roles like this one require strong leadership skills since you must know how to motivate individuals at your workplace. You will have to deal with different personalities and agendas at times, but being able to relate to others is an important quality for a manager.

Marketing experts

As mentioned before, marketing is an integral part of any business. Companies that are able to generate enough revenue through their marketing strategies will have higher profits than those that do not. This is why it is important to know how much marketers make!

If you are just starting out in the field or already working for a company, we can estimate the average marketer’s pay scale using some data sources. When estimating salaries, it is essential to be precise as small differences can add up quickly. That is the reason why we opted to use ThePayscale.com as our main source.

ThePayscale offers a database with information about employee levels at companies across America. By searching only for marketing positions, we were able to determine the median annual income for each position. These numbers represent what half of all employees earn more and less than, respectively. We then took the difference between these two numbers to get an approximate range for the average salary per year.

By adding up all of the averages together and dividing by 2, we arrived at $58,000 - $67,000 PER YEAR! Not bad eh? To put this into perspective, this is around twice the national average wage which is $27,500 per year.