As seen with the rise of the smartphone, social media has now become an integral part of our daily lives. With people living more hectic lifestyles due to work pressures and technology, time is no longer a luxury that most people have.

Instead of spending your time sitting at home in front of the TV or computer doing things you would otherwise not do, you can use this time to read up on how to take care of your business, connect with other businesses like yours, and grow!

This article will talk about what it means to be an eCommerce social media manager, what tools you need to succeed as such, and some easy ways to get started.

Create a marketing strategy

As mentioned before, being an online shopping manager is not like being a sales person or marketer that does not have a social media account. Being an e-commerce social media manager means having various accounts to different platforms such as Instagram, Twitter, Facebook, and Pinterest.

Running these accounts requires time and energy to manage them effectively. This can be done either part-time or full-time depending on your budget and company resources.

As you develop your career in ecommerce, there are several positions within companies that require someone with this skill set. For example, you could handle their social media presence, create content for their channels, run promotions, etc.

And while it may seem overwhelming at first glance, most people who do it have their own tricks they use to make sure their profile looks good and works well.

Create social media profiles

After you have an idea for your business, you need to create a social profile that will help people connect with you or others about your product or service.

Profile names are important – make sure they are easy to understand and identify who you are!

You can use the free version of Facebook to test out different name templates before investing in yours.

Most companies give you an email address through their account so you do not need to include one yourself unless you want to. You can always add it later if needed.

People usually list links to other sites under ‘Links’ sections of their profile, so try to match what is already there with some slight changes (like adding the word online or using more descriptive terms).

At the very least, include your e-mail address and website links as well as any products or services you offer.

Develop your online reputation

As mentioned earlier, with social media sites like Facebook and Twitter, you get to choose how much information about yourself you share. This is very important as people can look you up using these sites.

By having an active presence on all of the major social networking sites, you are letting everyone know who you are and what services you offer. You will also be exposing yourself to new customers or potential clients.

Running an e-store means that you have to deal with lots of different products and vendors. By being well-known in the industry, you increase your exposure which can lead to more business.

People use social networks to connect with others so by interacting with other sellers and companies, you promote your own brand and draw attention. If you want to run an e-store, then it is time to put in some effort into developing your personal profile.

* Create a strong first name – this may include changing your username and/or last name on various websites.
* Add a good looking picture – nothing too fancy, but clear and professional.
* Include details about yourself such as where you went to school and what position you hold at work.
* Make sure to update your profiles regularly! Changing up your pictures and including brief updates helps keep things fresh.

There are many ways to develop your online image, most of them cost no money except for taking time.

Monitor your website and social media

As an eCommerce store manager, you will be tasked with making sure that your site is running smoothly and that customers have easy access to all of its features.

You will also need to make sure that your social profiles are up to date and promoting your products effectively.

As seen in the article above, there’s no telling what kind of content people will find you at online anymore. It can easily turn into something profitable for your business or it may hurt your brand.

That’s why being aware of different tools and strategies to monitor the internet for potential issues is so important.

There are many ways to do this. Some are free while others cost a small amount of money per month.

Respond to customers

As an ecommerce social media manager, your job is to help promote the store online by creating interesting conversations and engaging with the community.

Running an online business means there will be people who are unhappy with their purchases or experiences at the shop. This can range from not enough product knowledge, to poor service, to complaints about price.

As a social media manager for the store, you should aim to respond to these comments in order to keep the conversation friendly and positive.

By responding to negative comments, it creates a supportive environment that encourages more people to visit the store and spend money.

Furthermore, this helps spread word of mouth marketing, which is one of the most powerful ways to increase traffic and sales.

Learn to use Instagram

Even if you are already working as an eCommerce social media manager, you should still be trying to find new ways to promote your company online. Luckily, with the help of software and apps, this is easy to do!

There are many free tools that can help you manage all of your accounts, from Facebook to Pinterest to Twitter. Many even have features that allow you to create and launch IGTV videos!

In this article, we will discuss some simple tips for beginner users of the platform who would like to start creating engaging content or improving what you’re doing now.

Learn to use Pinterest

While most people focus on using Facebook, Twitter, and YouTube for social media marketing, another popular platform is just as powerful and integral in your e-commerce business’s success. That is, of course, the ever-expanding world of pinning!

As we know, a pin is basically a picture with a description and a link attached. These links can be to other websites, or they can be to pages within sites or apps. It depends on what kind of content you want to promote.

There are two main reasons why investing time into learning how to use Pinterest is important for your online store. First, it’s totally free. You don’t have to pay anything to try out the tool (unless you decide to purchase a premium account).

Second, even if you do buy one of those expensive accounts, you get 2,500 per month free which comes to about $37/month. After that, however much you paid for the plan initially, there are ways to gain access by doing some work and/or paying extra.

So whether you're looking to increase traffic to your site, find new products to sell, or both, this is an essential tool to add to your collection.

Learn to use Facebook

As we mentioned before, social media is an ever-evolving medium that companies have incorporated into their marketing strategies. With the launch of new features such as Instagram and now Stories, it seems like there are new ways to connect with others on the platform almost every day!

If you're already using various apps for business, then you've probably noticed that most of them offer limited functions. For example, if you wanted to send out messages or update profiles, you had to pay monthly fees in order to access those features.

But what if someone else paid for that feature? You can't simply download and use the app without paying again, which makes things slightly difficult (if not impossible) when you want to do some extra work.

This isn't very practical for anyone who wants to keep up with the trends in online shopping and advertising, nor is it cost effective unless you are a large company. Using free tools to help your business grow is best practice.