As we all know, marketing is an ever-evolving field that keeps shifting towards new trends. What was considered “best practice” not too long ago can quickly become obsolete in the race to stay competitive ahead of the competition.

That’s why it’s so important for business owners to keep up with these trends to ensure their company remains relevant and successful.

In this article, I will be talking about some hot marketing trends for 2020. These are definitely things you should look into adding to your repertoire as marketer.

I will also include links to more information and resources where you can get more detail. So do not hesitate to hop onto those links if you would like more insights on them! They may be related to these trends or totally different ones.

Let’s dive in!

Opinionated Writing

Authority Authors

Content Audience Participation

Community Building

Customer Service via Phone or Chat

Feedback

Influencer Promotion

Listicles (bulleted lists)

Minimalist Style Graphics

Thesis Statements (a short sentence that sets up a topic and conclusion)

Topic And Bullet Point Cohesion

Timeline Mode Stories

Url/Reference Links For More Information

Google Alerts – This tool allows you to create alerts specific topics or keywords so you are always aware of what’s happening in that area.

Email marketing

Gone are the days when you could send out an email and expect people to actually open it and read it. With the explosion of smartphone technology, people now have access to their messages at any time and anywhere.

This has caused a drop in engagement rates for emails. If your message does not seem interesting or relevant, then recipients will simply delete your email before reading it.

Some experts say that half of all online traffic is lost due to poor engagement rates! This means that half of all visits to websites are wasted because they do not get accessed.

Luckily, there are ways to restore the effectiveness of your emails. You can start off by testing different styles of fonts, lengths, and levels of detail. Then, add some advanced features such as interactive content and videos.

Once those things work, test them out with your current campaign to see what works and doesn’t.

Online videos

A video is usually three to ten minutes long, and they are typically designed to draw in new viewers and keep current ones engaged. Content designers and marketers use online video tools to create their videos and then edit and publish them.

Online video content can be for business or for personal purposes. It’s very popular to share short funny clips or how-to videos; things like that!

Businesses can use it to promote services or products, talk about events, or just make an entertaining spectacle of themselves.

It’s easy to produce a one minute YouTube clip, but creating a longer film takes time and money. However, there are some free online platforms where you can get started, such as Storyline.com.

There are several ways to monetize your videos, including selling advertising space, hosting a giveaway, or offering paid subscriptions.

Social media

With the explosion of social networking sites like Facebook, Twitter, and YouTube, it is easy to see that people are becoming more connected with each other and themselves. This has sparked an increase in online engagement as well as interactive activities such as blogging, sharing photos and videos, and talking about things you care about.

Interactive tools such as blogs, forums, and chat rooms allow for different types of conversations to occur, not just about products but about life. People use these sites to connect with others, learn new things, and have fun!

Social media influencers are individuals who have large audiences due to their posting style or content that people find interesting. They tend to get paid for advertising campaigns related to their niche so they can spread their influence even further.

Marketers have discovered how valuable this group is by creating accounts in various social media platforms. Having your own account allows you to create a space where you can share information, advertise, and be seen.

Content marketing

As I mentioned earlier, content is king. And making sure your business has enough content to keep up with growing online demands is an ever-evolving process.

Content isn’t just about posting pretty pictures or talking about how great your products are — it’s also about producing valuable information for your audience that they will connect with and interact with.

This can be done through blogging, vlogging, email campaigns, you name it.

Email marketing

Gone are the days when you could send out mass emails to your audience with little to no response. With every passing day, people seem to have less time due to work or other commitments, making it harder for them to focus on responding to messages and materials.

As such, email marketers need to do something about this! Luckily, there are many ways to stay in touch without being intrusive or annoying.

In fact, according as one source, only eight percent of business owners say they’re extremely effective at sending promotional emails, while seventy-one percent said that they were moderately successful.

That means most people are wasting money by not using promotional emails.

Online videos

A growing number of brands are choosing to use short, online videos to promote their products and services. It’s no secret that people love watching TV, movies, and YouTube videos, so why not tap into this natural human desire to consume media?

By creating your own YouTube channel with in-depth content about things you know something about, you become a valuable resource for others. Your audience can find helpful information from you by searching YouTube or through direct interactions with your business via the platform.

There are many ways to create an engaging video. Some say a goal of every filmmaker is to make a movie anyone can watch, which is very possible when using appropriate research and techniques.

The way a person interacts with a product or service will determine how well it works for them, so ensuring each element — including setting, tone, and messages – are authentic and aligned with what you want to achieve is important.

Online stores

With the explosion of online shopping, it is easy to get distracted by all of the new ways to buy products virtually. Gone are the days when people would exclusively shop at physical locations or supply stores that had a large assortment of items.

Now, with every major store offering their own merchandise website, you have the option to never physically go into any of these sites. You can spend hours browsing through their inventory and finding what you want before buying anything!

This is not only great for your wallet, but also for the environment as we’re avoiding more traveling and energy use. There are even some that offer free shipping which help reduce the cost even more!

Some may argue that this shift towards digital shopping has made us too reliant on technology, but I disagree. Technology helps streamline our daily lives and makes things easier for us. Having access to the whole world’s inventory and sale information means you won’t need to visit many brick and mortar stores to find what you want.

Online markets make everything accessible and can save you money if you know how to pick and match sellers and brands. It is also nice knowing that there will be no running out of milk due to run-out coupons or shortages caused by poor sales.