This article will talk you through some easy ways to know which hashtags are in trend on Instagram, as well as how to use these trends to your advantage. It’s totally free to read!

If you're looking to take your business or personal profile to the next level then using Instagram marketing tools is super important.

Tools such as Twitter and Google can tell you what people are talking about around the world, and that's great for you if you're trying to determine what themes and topics are popular right now.

But what if there was an app that not only told you what people were saying about your favorite brands and products, but also gave you tips on how to respond to them? That would be pretty cool, wouldn't it?

Such an app does exist - it's called Hootsuite and it is completely FREE. You don't even need to have an account to access most of its features, making this tool perfect for social media novices as well as professionals.

In this article I'll go over all the different things you can do with Hootsuite to maximize the effectiveness of your Instagram strategy while also being able to capitalize on trending tags.

Pay attention to what people post

A lot of people use hashtags to include pictures in their posts. The number one reason that people use hashtags is because they are too lazy or do not know how to take good photos. Having a bad photo makes it difficult for others to relate to your content, so using a tool to find out which tags are popular is important!

There are many ways to determine which hashtags are popular. You can check sites like Twellow, Topsy, and Izergy, but those will only tell you if a specific hashtag has lots of likes or comments, not whether people are using the hashtag or not.

Hashtag trends change quickly, making this information outdated soon after it is published. To get real time info, you have to pay more money or be more involved in the social media platform.

The best way to figure out what is happening online is by just being active on the internet and watching what people posting. People use hashtags to organize and describe their images, so looking at the pictures and seeing the hashtag helps identify the trend. If there is nothing special about the picture, then probably not much else to add the tag.

You also need to remember that not every person uses all of the same hashtags. Some people may use totally different ones than what other people use. This adds an additional layer of complexity when trying to determine what is going on with the market.

Read comment sections

A lot of people use social media for fun, giving you an opportunity to see what types of conversations are happening around your favorite brands or sites. By looking at the comments section for a particular article or video, you can get some great tips and tricks from other users who agree and/or disagree with the product or service mentioned.

By reading these comments, you will find out which hashtags are popular and why. You may also gain insights into whether or not the product is worth it or if there are any potential pitfalls. For example, did someone mention that they never finish a box of cereal because it’s too damn high?

You might want to reconsider stocking up. On the other hand, did somebody praise a certain brand for its quality products? Perhaps it’s time to pick one up! Either way, by studying the comments for your favorites, you will learn a couple of things about marketing on Instagram.

Think about what content your followers are interested in

A few months ago, I started noticing that many of my close friends had different levels of success with their accounts. Some got really specific with their niche, some incorporated popular lifestyle brands into their feed, and some just kept posting pictures of things they loved and received praise for it.

As me and most people know, being more selective with which photos you use and how you curate your account is a key factor in having an engaged audience.

But we can’t emphasize this enough: creating a successful social media platform doesn’t just depend on you, but also on the people interacting with your content.

This may sound obvious, but it’s important to remember!

If you consistently put out quality content, then your community will continue to come back. They’ll admire your creativity and hard work, and hopefully even share tips or tricks themselves. This would all lead to more engagement, more likes, and eventually, growth for your account.

So how do you find these inspiring stories and other potential influencers? It starts with looking at the posts that get the most attention.

The way that most people look up new hashtags is by copying and pasting the first few letters and adding the dash. This method isn’t the best one, though.

Make a list of popular hashtags

After you have created an account, you will need to choose your username and password. Now that you know how to use the app, creating engaging content is easy!

After you have logged in, you can begin exploring the platform by looking through users’ accounts and browsing their pictures and videos. You can also search for keywords or hashtags to see what comes up and which photos are tagged with them.

By using this tool, you do not need to be part of the crowd to find out about new trends. By adding the hashtag #summer, for example, you get a wide variety of beachy pictures, sunsets, and swimming sessions. The same goes for #selfie and #instatravel.

You do not even need to add all the tags yourself — there are many tools that perform the work for you! Many social media platforms now offer automatic tagging features so you do not need to spend time doing it yourself.

Link your account with a social media marketing firm

As mentioned before, you can use third-party apps to find popular hashtags for an influencer to use or create your own! Companies that offer this service have it tailored specifically for brands to add their own hashtag so that they can gain exposure through that platform.

By linking your Instagram profile to that of the professional, you give them access to all of the best hashtags at any given time to help promote your brand. This is very important as people search for these tags on the app to see what content other people are sharing – thus creating more traffic for your business!

There are some free tools out there that will do the job for you as well, but we recommend using paid services due to the higher quality features. These premium accounts allow you to connect up to 30 different accounts which is enough for most businesses.

Join groups that are related to your industry

This is one of the most important things you can do as an entrepreneur today! If you’re not sure where to start, don’t worry – we got you covered. You can easily find out which hashtags are popular by checking out our new tool called “Hashtag Mode.”

What is it? It’s a free mobile app that makes it easy to discover all the top trending tags in the world. By adding the appropriate number of characters to each tag, the platform gives you a list of influential accounts using that hashtag along with their profile pictures and link descriptions.

It gets even better because you get to add your own influence to help push these trends higher! Create an account if you would like to contribute and earn some extra credit for your social media marketing skills.

Read and respond to comments

A lot of people start using a new hashtag by creating an interesting comment that includes it. If you check the Twitter hashtags for this article, you will see that some are just links to our website!

By responding to other users’ comments or questions, your instagram account can gain exposure through the social media app. People may like your response enough to join in with the hashtag yourself.

Hashtags get popular when many people use them so there is always a need to know which ones are trending.

Create your own content using Instagram stories

Starting off, you will want to create your own content. Creating your own content is the best way to use social media sites like Instagram.

You can take some of the most popular pictures and videos that have done well on the platform and make them into posts.

This is easier than it sounds! There are several free tools available that let you add photos or videos to say something about themselves. You can give your post a title and a brief description, then choose from one of the pre-made templates or start from scratch.

From there, you can edit the picture or video yourself by adding decorations, changing colors, and so on. If you feel that need to comment more, you can search for and find new accounts to follow or people to collaborate with.