As we can see, marketing has changed quite a bit over the past few years. Technology has completely altered how marketers approach their jobs, making it possible to more effectively spread your message and expose new audiences to your product or service.

Technology now plays an integral part in almost every stage of marketer’s work- from creating content, producing videos and advertisements, to finding new followers for your company online.

And while technology like social media platforms and search engines have become staples of most marketers’ repertoire, there are still some tricks left for us to learn.

In this article, we will be looking at twenty fun ways to use technology in business. What is listed here will not necessarily be “new trends”, but instead practical applications that anyone could implement into their marketing routine.

Build a website

A business without a website is like having a house with no doors or windows! While some people may still prefer the old way of doing things, creating your own unique online presence is a must for any professional career or lifestyle change.

Most people these days have at least one smartphone so it’s easy to create an app that does what you want it to do. Creating a free mobile responsive (works across all screen sizes) website is less than $100 and very accessible.

Some examples include Shopify, Wix, and Google Suite. These are all good starting points since they are already established sites most people know. Pick a platform that you feel comfortable using and will be invested in keeping successful.

Don’t forget about social media- this article definitely doesn’t! There are many free ways to start building your audience there.

Create a blog

A website or “blog” is not considered modern marketing unless you have a way to promote it, as well as maintain it. Having a web presence that people can access free of cost is one of the best ways to do this!

Most online courses will give you an easy-to-use blogging platform and software to create your blogs with. Some even offer a free trial so you can see how they work before investing in them!

There are many free hosting sites out there such as WordPress.com where you can get started. Many people also use Blogger which is owned by Google.

Start a YouTube channel

Having your own YouTube channel is one of the best ways to promote your business or product. You can create yourself as an artist, musician, entrepreneur, etc., and focus on sharing videos that help people with tips or products related to your field. Your followers can also watch you produce art or music or do business-related things!

Most major brands have their own channels with lots of fans. By being part of this community, you get exposure for your brand and earn some extra revenue from ads placed next to yours. Influencers are very popular these days, so creating an account and investing in quality equipment to make entertaining content will bring in watchers.

YouTube offers users a way to connect through social media, which is another way to use it to grow your audience. By adding friends to your channel and engaging in conversations, you’ll gain more attention. Many people start blogs about fashion, beauty, fitness, and other areas, and then turn those into a website or Vlog style channel on YouTube.

Buy advertising space

Advertising is one of the most important parts of marketing any product or service. If you do not have enough money to advertise, then it is very difficult to promote your business. Fortunately, there are many ways to start promoting your business without too much cost.

One way to begin marketing your business is to buy advertising space online or via paper magazines or newspapers. There are several websites that offer free ads for professional looking sites with powerful tools to edit them.

These sites give you guaranteed exposure in front of their audience so you will get noticed! Some of these sites even reward you for spending more to increase your exposure which can be another way to bring in new customers.

This article will talk about some of the best ways to pick the right site to advertise on, what benefits each site has, and tips for using advertisements effectively.

Conduct contests

A contest is when someone gives away something to your audience or potential customers. It can be for anything, from an item to a service to a giveaway of their product or business!

Most businesses have giving events such as free food days, discounts on services, or even giveaways of products or surveys.

Marketing through contests adds value to your brand and attracts new followers and buyers. People love getting free things so why not use this to promote yourself?

You could do a monthly competition with your favorite restaurant, coupon for one meal there per person, or buy two drinks and sit down with them for two hours! The winner is chosen by you or your company and it does not need to be announced either — people enjoy being appreciated and recognized so why not give some out!

Contests are very cost-effective and easy to implement into daily life or online marketing strategies.

Distribute promotional materials

A lot of people think that marketing is only about spending money to promote your product, but creating exposure is an integral part of every successful business. This includes distributing promotional items or advertising material such as flyers, pamphlets, or advertisements.

You can take some time to find out what works for your company and what doesn’t, so don’t worry too much about wasted money at first. Many online resources are free to access, which helps you save money in the long run!

By leaving your house, going outside your comfort zone, and investing in things like educational books or DVDs, you will discover many uses for them.

Offer a deal

As mentioned before, giving away something for nothing is always a good way to gain attention. Companies that offer discounts or free items are cleverly using marketing strategies to attract new customers.

Companies use this practice in several ways- through coupons for food stores who would sell merchandise without them, to sites where they host giveaways or create online contests, to offering special services such as washing clothes for a fee with their brand of clothing.

By creating an incentive to buy their product, they are drawing more business their way. This is also effective in growing audience numbers due to the opportunity to win or earn something valuable.

Encourage customer service

As mentioned before, marketing is more than just telling people about your product or business. It includes helping others promote their product, supporting them with merchandise, and creating an environment that encourages repeat business.

The best way to achieve this is by encouraging customer service. Companies that do this are focused on making sure their customers feel valued and informed at all times.

By having conversations, hearing what they have to say, and sticking up for them when needed, you’ll win over some loyal followers. Plus, it’s a great way to learn something new!

Running an online store is a lot of work. There's constant maintenance, promotion, and conversation going on via social media, forums, and chat rooms. All of these things take time so don't overextend yourself and run out of steam.

Plan out how much energy you can handle and stick to it. Also remember that this effort will only pay off if you love what you're doing, which means no matter how hard you push, there'll be days where you'd rather stay in bed.